Building State Capacity and Productivity Center at Westat Logo


Strategic Communication

In this Solutions piece we provide details about the critical elements of a strategic communications approach and then demonstrate how the Arkansas Department of Education has improved its communication processes through applying some of those elements.


The BSCP Center Strategic Communications Toolbox provides state education agencies (SEAs) a framework for developing effective communication strategies or processes—resulting in clear, aligned, and proactive communication tied to your SEA’s vision, mission, goals, and strategies. The communication strategies can be integrated into an existing plan or used to create a new communications plan if you don’t already have one. By working in teams to discuss key questions, studying examples from other SEAs, and using sample tools and resources, the Toolbox guides you through the development of a plan that can be tailored to meet your agency’s specific communication needs.



Strategic Communication Tools

SEA Strategic Communication Map

Illustrates SEA Vision/Mission and Unified Message

(Hover over blue circles)

The BSCP Center is funded by a cooperative agreement (#S283B120042) between the U.S. Department of Education and Edvance Research, Inc., a wholly owned subsidiary of Westat. The findings and opinions expressed herein are those of the author(s) and do not necessarily reflect the policies of the U.S. Department of Education.

© , Westat. All Rights Reserved

Click to search for all Comprehensive Center resources!